Website Translation - Increase Your Market Share.

Website Translation - Increase Your Market Share In any economic state, every business-minded individual knows that one of the best tactics for growing market share is expanding into new markets. Considering our dire economic situation today, marketing budgets are shrinking not increasing. Because of this, the idea of entering new markets is seen as quite risky rather than advantageous. What can you do when funds are not available for international advertising? Website translation is your most cost effective marketing tactic to reach your foreign consumer base. Sure, your response to translating your website is that English is the most used business language. However, statistics have proven that the English language is in fact the minority when it comes to the World Wide Web. Although English is the most used language on the Internet, it makes up less than half of the total online usage at only 29.4%. Chinese, Spanish, and Japanese are the top languages used on the Internet after English, making up 18.9%, 8.5%, and 6.5% of the total, respectively. The most profitable companies recognize this and are using it to their advantage by restructuring their promotional strategies. They know that to successfully reach out globally, they must market to consumers in their native languages. Smaller companies are losing out by overlooking these potential markets in fear of the time and costs required to implement these marketing strategies. This is especially true given the unknown of when this economy will take a turn for the better. Ironically, website translation is one of the most affordable marketing strategies available. By translating your website, you open the door to millions of potential consumers who otherwise would never know your company exists. An important though often overlooked benefit from translating your website is that search engines see your translated web pages as completely separate pages. For search engine optimization, this, expands your page count, adds to your website’s freshness, and increases your incoming links all of which improve your search engine rankings. Your website, translated into several languages, multiplies your opportunities to reach your audience, and broaden your market range. Taking into account our declining economy, the first and most important step is to identify your target audience. Troikaa Translation will work with you to identify the best language format to accommodate your website (e.g., Canadian French or European French), as well as which marketing materials should be translated. We will also assist you in translating the contracts and bids you receive as you expand within these new markets

Mohd.Shadab

Project Manager

Troikaa Translation Services

info@troikaa.co.in